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How to Set Up Your Walk Team

Since the Walk is now virtual, registration is optional. You can turn your registration fee into a donation, join/create a team or become a fundraiser.

Once you create a team, you'll get an email for page set up. We also have step-by-step instructions here to personalize your page. 

Your company sponsorship   heightens the visibility of your commitment to social responsibility. The return on investment benefits us all.

This year we're offering two vendor experiences: Both provide virtual promotion, one also offers limited sponsor benefits.

Are you a sickle cell warrior who's 40 or older? We invite you to join our Legacy Salute! Sign up here by 9/5 to be included.

The annual Sickle Cell Matters Walk brings us new friends and new donors every year. But, we rely on our current supporters to get the word out and introduce our work to others. This year we’ve set targets of 10 major sponsors, 100 fundraisers/teams and 1,000 participants to help us reach our fundraising goal of $100,000. Here’s how you can help us get there.

STEP 1 - Donate or join/create a fundraising team

To donate:

  • Click the DONATE button at the top of the page. You can then use the arrow to select a specific team to donate to or donate to the overall walk, choose how much you'd like to donate, and whether it will be a one-time or recurring donation. Follow the prompts from there.


To join or create a team:

  • Click the JOIN button at the top of the page. You'll then have the option to join an existing team or start your own team.

    • When you join a team, the system automatically creates a fundraising page for you that you can share with others. If you do not want to create your own fundraising campaign, close the popup box and click the donate button instead.

    • To create your own team, you'll need a team/campaign name, fundraising goal (the default is set at $1,000, but you can change that) and a story about your team. The default story is the one used by the overall Walk campaign. From there, you'll follow the prompts to complete team set up.

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Registration is now optional. If you choose to register, here are the instructions:​

  • Click register and follow the self-guided instructions to select your tickets (16 & over ($20), child ($10), and young child (free). 


  • Enter your buyer and payment info. You’ll be offered the options to fundraise as a team, fundraise as an individual, or continue without fundraising.

    • If you select fundraise as an individual, you’ll need to enter a campaign name and your goal.

    • If you select fundraise as a team, you can choose to join or create team:

      • Join gives you a list of teams you can choose from.

      • To create a team, you need to enter a campaign name (your team name) and your goal.


  • You’ll then be guided to finalize your purchase. This will complete your registration as a Walk participant and team fundraiser.

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STEP 2 - Customize Your Team Campaign

OPTION 1 - You created your team through your Walk registration or by clicking the Join button. 

  • You’ll receive email receipts for your payments and a separate email confirming your team set up.

    • To manage your team, you’ll need to click the Manage Campaign button in the email, which takes you to the GoFundMe Charity web page.

      • Sign up for an account using the email you registered with.

      • You’ll then be able to see the campaign – team – you started.

  • Now you can customize your team page and invite others to join your fundraiser as team members.

    • Add photos and videos, personalize your team’s story, and send customized update emails to your team.

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OPTION 2 - You're trying to return to your team page

(1) Go to our Walk campaign page on Charity GoFundMe:

(a) If you aren’t already logged in, click the graphic in the upper right hand corner of the page. You’ll get a drop-down menu. Click SIGN IN and enter the email and password you used to create your team campaign. From there, go back to the graphic in the upper right hand corner. Click on CAMPAIGNS in the drop-down menu.


(b) If you’re already logged in, click the graphic in the upper right hand corner of the page. You’ll get a drop-down menu. Click on CAMPAIGNS in the drop down menu.

(2) Your team should appear on the page. Click EDIT. A Team Page box will appear. Click EDIT again.

(3) Under the tabs you can do the following:

  • CONTENT: you can add photos, video, your story and your goal. Be sure to click SAVE!

  • DESIGN: You can create your Facebook share post by adding a photo and brief text. Be sure to click SAVE!

  • SETTINGS: Will give you the direct URL for your team (e.g., and decide whether you want to allow people on your team to create their own fundraisers, share your campaign, and more. Be sure to click SAVE!


You’ll find additional tools to manage your campaign here. (

STEP 3 - Start Fundraising

You’ve set your goal, now how to you reach it? Exceed it?

  • Do you work for a company that sponsors events or activities? Offer them the opportunity to support your team or sponsor the Walk.

  • Invite your friends, family members, social groups, clubs, parents of your child’s friends, co-workers, etc., to join your effort.

  • Do you have a skill you can put to work to help raise money? Something you can do virtually while we’re staying home and staying safe? Hustle lessons, tutoring, voice or music instruction, baking (customers can pay you with CashApp or PayPal and pick up items from your porch when they go out grocery shopping or vice versa).

  • Map out your participant strategy. For a $500 team goal, you could target 35 people at $15 each, 25 people at $20 each; 20 people at $25 each; 15 people at $35; 10 people at $50, 5 $100 donors, or one very generous $500 supporter. More than likely, your team will use a variety of donor amounts to reach its goal.

  • Invite five people to (1) each donate $20 and (2) each invite another five people who’ll donate $20, and so on.

  • Hold a shoe size fundraiser: Email friends and family members to donate the amount of their shoe size to join your team. (If you wear a 10, you donate $10, etc.)

  • Use the built-in links to promote your team's campaign on Facebook and Twitter.

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Check our leaderboard frequently to see how your campaign is doing and what the competition is up to. For additional information, please contact the following SCDAA-MI staff for specific assistance or call (313) 864-4406:

Registration or team setup - email Kristal Johnson

Sponsorships - email Stefanie Worth

Vendor Information - email Tracie Conic

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